No you do not have to subscribe to purchase Hippo7 products! We offer a one-time purchase option as well, but we highly recommend our subscription plan for its cost-effectiveness and convenience! With a subscription, you'll never have to worry about running out of your favorite products as we'll automatically send you a new supply based on your preferred cycle. Plus, you can easily skip upcoming orders or cancel your subscription at any time. Our subscription plans are flexible and customizable, so you'll get exactly what you want, when you want it. And as an added bonus, you'll receive a 25% discount every month when you subscribe.